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Investigating the digital path to purchase
Food and beverage companies use Big Data to target consumers in retails settings, yet researchers do not know how their tactics influence community health. This memo reviews existing literature and outlines recommendations for future research.
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Report: How food marketers use games to target youth
Digital games are a popular tactic that food companies use to market unhealthy products to young people. These games can influence kids' eating habits and have been linked to obesity, a major threat to health.
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A huge victory for online privacy advocates
As AT&T and Time Warner plan to merge, new FCC rules on broadband privacy show how today “Big Media” also means “Big Data.”
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How Big Retail is tracking you online
Using Walmart as a case study, a new report shows how retailers track people online and use the data they collect to profile and target consumers with potentially discriminatory ads.
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